Sof Comfort® Insoles Step It Up with ppc Racing

 
(MOORESVILLE, N.C.) - Sof Comfort® Insoles, a leading brand of insoles from footcare expert Implus Footcare LLC, announced today its association with ppc Racing and the No. 10 Power Stroke® Diesel Ford driven by Terry Cook.  Sof Comfort will be an associate sponsor for the 2004 season and join sister Implus Footcare brand, Airplus, an associate sponsor on ppc Racing’s No. 22 Miller High Life Ford Taurus driven by Jason Keller.

“Sof Comfort and Airplus Insoles are used by all of our employees,” said Keith Barnwell, Co-Owner and General Manager of ppc Racing.  “In the race shop or at the track, we’re constantly on our feet.  Having these insoles in our shoes helps the performance of our crew both in the shop and at the racetrack.  We are greatly appreciative that the Sof Comfort Brand is a part of our organization.  Now at ppc Racing, we’re racing with comfort.”

“Our sponsorship with ppc Racing will enable us to drive the awareness and relevancy of the Sof Comfort brand,” said Todd Vore, President of Implus Footcare. “Our primary goal is to leverage our participation to drive millions of loyal NASCAR fans into retail stores to purchase Sof Comfort products.  We’ve teamed with ppc Racing because they are a championship team.  We want our success in the footcare industry to line with a winning race team and ppc Racing was a seamless fit.”

ppc Racing is entering its first season in the NASCAR Craftsman Truck Series with driver Terry Cook in the No. 10 Power Stroke Diesel Ford.  The organization will continue its association in the NASCAR Busch Series with driver Jason Keller in the No. 22 Miller High Life Ford Taurus as the team enters its 11th season in the series.  ppc Racing won the 2000 NASCAR Busch Series championship and has placed in the top-10 driver points standings every year since 1994. 

Based in Research Triangle Park, NC, Implus Footcare, LLC is a leading supplier of Insoles, Technical Socks, Shoecare Products and Laces.  Implus brands include Sof Sole®, the Leader in the Sports Specialty channel, Airplus® and Sof Comfort®, both mass-market brands and Thom McAn Shoecare, a licensed property from Footstar (NYSE: FTST).  For more information, please visit www.implusfootcare.com or call 800-446-7587.